Sheldon Lavin Builds A Global Brand From One That Was Regional In Nature

Sheldon Lavin was in the banking sector up through his early 40s. He had a financial consulting firm and was asked in the early 1970s to provide help to a company in his area, Otto & Sons. This company didn’t have the cash to open a food processing plant and so asked him to serve as their financial consultant. They needed to operate the business better and needed to obtain a loan for the plant. He took on both of these tasks and completed them successfully.

As a result of this job, the owners of Otto & Sons asked if he would like to become a partner as they had been very impressed by him and what he had done for their company. Sheldon Lavin thought this over and eventually agreed due to the fact that Sheldon Lavin thought this company could be even more successful than it had been. He bought part of the company and started to lead it as the Chief Executive Officer.

At the time Otto & Sons was just a regional player in the state of Illinois. Their main client was the fast food chain McDonald’s. The name of the company was changed to OSI Group and it was re-energized under Sheldon Lavin’s leadership. He made deals with McDonald’s so that his company could supply them with beef wherever they opened a restaurant. Whenever McDonald’s opened new restaurant, such as in California or Germany, he sought to be the supplier of beef.

OSI Group went international in 1978. They opened plants in two European nations, Germany and Spain. Throughout the 1980s Sheldon Lavin focused on developing his company across North America and Europe. Starting in the 1990s he made Asia and Australia a part of his global strategy. His company now has plants in 17 nations and supplies many quick serve restaurants globally. His company also creates the food that people buy in grocery stores that is branded as the store’s product. Due to Sheldon Lavin’s vision, his company has become one of the biggest food processors on the planet.

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