How EOS Left the Invincible Chapstick Far Behind in the Competition of Lip Balm Industry

Just a decade ago, the lip balm industry’s undisputed leader was Chapstick with no competition even at a distance from it. The market had the pitch ready and was waiting for some innovation. EOS grabbed this opportunity seven years ago to burst into the scene and take advantage of the apparent lag and void in both the product and the marketing perspective.

EOS amazing feat of beating the almost invincible Chapstick was not only the terrific product but also a great marketing strategy. While each product in the market remained a look-alike tube that would often get lost in the folds of a woman’s purse, EOS built a balm in a beautiful and distinguished spherical case that was instantly recognizable, different from all and unlikely to get lost. Against the clinical taste of all previous lip balms, its rainbow of assorted flavors, captivating smell, easy sensuous spread on the lips; the experience was almost ethereal and addictive. Women could not help but come back on Walgreens for a second buy and then the third purchase.

Product links:

  1. https://lipbalmcompany.com/products/eos-lip-balm
  2. https://www.kohls.com/catalog/womens-eos-lip-balm-makeup-health-beauty.jsp?CN=Gender:Womens+Brand:eos+Product:Lip%20Balm+Category:Makeup+Department:Health%20%26%20Beauty

The success of EOS lip balm was largely because of the fact that it added an extra zing to the women’s beauty regime and made it fun, fresh and trendy. Moreover, the product was formulated with completely organic ingredients which were completely safe to use. One would think that these would make the lip balm, an expensive affair but the company was smart enough to keep the price almost equivalent to the already available lip balms. It encouraged the women to try the product without any reservations. Add to it their pristine Facebook marketing campaign, and you have an unbeatable and excellent unity of both an exceptional product as well as outstanding marketing. It’s easy to understand how EOS has attained the top position in the lip market industry and easily outdid the century old ruler Chapstick quickly in less than seven years. For more information, visit the Evolution of Smooth.com website.

Dentists Reach New Highs with MB2 Dental

Good dental care is of key importance for a person’s health. However, many dental offices around the world do not perform up to par. A company has emerged that is on the mission to change dental services for the better.

MB2 Dental Solutions was created by a team of dental experts that wish to help their colleagues from all around the world establish better practices and become more efficient and skilled in the dental services they provide. There are more than 70locations that re-affiliated to MB2 Dental across six of the States of America such as Los Angeles, Alaska and more.

MB2 Dental Solutions relieves dentists with private offices from the task of management. Instead of having to focus on paperwork for hours on end or on hiring cleaning staff and so on the dentist is enabled to direct all of their time and efforts solely to accepting and servicing more clients.

That way the technical side of the practice will not go under and the clientele will increase significantly.

Vitals also reported that MB2 Dental also has an affiliate program for dentists, which consists of a worldwide network of dental practitioners. The dentists in the network are of all career stages – some are just starting out, and others are experts.

All affiliated dentists are highly encouraged to get in touch with each other and to form lasting connections. That way they will be able to learn from each other and to become more efficient in their individual professional life. The MB2 Dental provides technological aid as well.

Affiliated Dentists also have access to a large team of experts that are always available and ready to provide any kind of counseling dentist might need. There is also individual mentoring available. MB2 Dental Solutions has the mission of putting the standard bar for dental offices higher.

The goals are to help dentists become better in their practices and to connect dentists internationally thus creating a worldwide web of professionals. Learn more about MB2 Dental: http://thecdigroup.com/portfolio/mb2dental-solutions/

According to White Pages, Dr. Chris Steven Villanueva is the founder and CEO of MB2 Dental Solutions. He has been a lifelong dental expert as well as a trainer and mentor for less experienced dentists. He attended the University of Florida and got a bachelor’s degree in Microbiology.

He got his DMD from the Nova Southeastern University. Dr. Chris Steven Villanueva is from Ohio but has spent many years in Asia and South Africa. He has a wife, Carol, and four children.

 

Measures of Success: Lori Senecal

Success can be defined in many different ways. For most, success means achieving your goals and expectations. For others, success is defined by the number of people that you impact in your life. For the new CEO of Crispin, Porter, and Bogusky (CP+B), Lori Senecal, success is measured by how much you have changed the attitudes of those in your industry. Senecal has been innovating in the advertising space for years, and she is showing no signs of stopping.

Senecal was thrust into the world of advertising directly out of college. After earning her Bachelor’s degree in Commerce, Marketing, and Finance from McGill University, she joined a small marketing firm. She quickly outgrew that firm and joined McCann Worldgroup, a global advertising agency. She made a lasting impact there, becoming the co-founder of TAG Ideation, the Global Chief Innovation Officer, and eventually the President of McCann Worldgroup NY in 2007. During her time there she was called a pioneer of the industry and a thought leader among her peers.

From McCann Senecal joined KBS+, another global firm, as the President and CEO in 2009 in a report by campaignlive. Here she spent seven years innovating and creating new ways to do business. In an interview with Campaign US, an advertising news and opinion newsletter, Senecal said that she did not just want to make another network of global advertisers like all of the other companies. She wanted to create a business that would not get in the way of creativity. She wanted to focus not on the process, but on the people that are involved in the process. With this mindset, she and the other executives at KBS+ saw their highest profits in years.

With her new view on what it meant to do business, Senecal won several awards in her industry. She was given the prestigious Advertising Women of New York Game Changer Award for her innovative thoughts and leadership in the marketing sphere. She was also named as a top executive to watch twice by Advertising Age, an industry news outlet. Senecal was also awarded with several honorary positions, such as being given a Jury Chair for the Isaac Awards for innovation and invention in the industry. She was also appointed to the Board of MDC Partners in 2014.

Now, Lori Senecal is the new CEO of CP+B. She does not see this as a bookend to her life as an advertising mogul, however. She sees this as a new beginning, and she aims to redefine what success really means.

Reference: http://www.adweek.com/tag/lori-senecal/

You can check out her tumblr

The Stress-Free Way To Plan A Party

Camille Styles is an event planner who recently shared some tips on how to host a party that won’t leave you frazzled. She believes the process shouldn’t be stressful and if you follow her tips you’ll make the planning a lot easier.

Her first, most important, tip is to get organized. You should make a master to-do list that bullet points each task you’ll need to complete. She also says to put together a complete shopping list as well as a guest list where you can track things like who has RSVP’ed and any dietary restrictions.

Invites should be mailed instead of emailed in order to build anticipation and set the tone. A good place to pick up invites is a local craft store where they’re not only inexpensive but offer a wide variety of interesting designs.

At your event, you should have a self-serve bar. This offers guests the fun of making their own drinks and generating conversation. Styles also recommends placing a tray of champagne and water by the entry so that guests can start interacting with others as soon as they enter the door. And speaking of food, you should set up a kids’ table especially for them that includes activities for them to engage in such as coloring books and crayons.

Appetizers are better kept simple. Instead of dinner, you can serve hors d’oeuvres so that your guests get a sampling of a lot of different foods and flavors.

If you prefer to have someone arrange the details for you, one of the best event planning companies in New York is Twenty Three Layers. This company provides a full suite of event planning services and an on-point attention to detail. Twenty Three Layers got to be one of the bigger event planners NYC through satisfying each client and building the company through excellent word of mouth. Twenty Three Layers has also worked with some of the biggest companies as a go-to corporate event planners NYC that is sought out for their professionalism and ability to handle large events.

Adam Goldenberg Appears on CNBC to Share the Concept Behind Name Change of JustFab Inc.

Since e-commerce was introduced in the fashion industry, companies are gradually transforming the way consumers shop and purchase apparel online at http://www.builtinla.com/2014/01/18/3-la-ceos-you-need-know-now-adam-goldenberg-justfab. TechStyle, formerly known as JustFab Incorporation is one of the fastest growing fashion retailers in the United States and global. The online fashion retailer is parent company of four major brands, including JustFab, Fabletics, ShoeDazzle, and FabKids. In 2016, Co-CEO Adam Goldenberg and his business partner announced they rebranded the company and changed its name to TechStyle Fashion Group. Mr. Goldenberg appeared on CNBC to share the concept behind the name change and rebranding the company.

TechStyle is one of the first companies to transform the fashion industry into a data-driven and membership subscription program. Adam Goldenberg discussed the program; how they are working to build brands; and challenges companies experience in the fashion industry. He told CNBC TechStyle offers consumers options to shop and purchase apparel at regular retail prices or through the VIP membership model. The membership was enhanced to address issues of the program, which is now opt-in. Goldenberg said what makes TechStyle different from its competitors is their ability to deliver great brands that fashion consumers love.

Adam Goldenberg says the most important thing about building brands is to have passionate customers. TechStyle is about using technology and integration from start to finish and building online brands. He said more than 1 million and half VIP members were referred by their family members or friends. By the end of 2016 fourth quarter, the company reached four million active members, internationally; and over 60 million products were shipped out to customers. Goldenberg ended the CNBC discussion by stating they are able to give back to their customers with savings by accurately forecasting yearly inventory demand according to Vator.tv.

Reference:
https://www.instagram.com/adamgoldenberg/

Karl Heideck Litigator

A litigator is the most feared and the popular career in law. Litigators represent plantiffs and defendants in civil cases; investigation, pleadings, pre-trial, trial, settlement and appeal. Big firm litigators and small firm litigators both have different duties. Advantages of a litigator career, a litigator paralegal assist’s clients in litigation which is rewarding to them.

Litigator’s are typically lawyers that are educated in the court system. Litigator requires a specific skill set; critical thinking, analytical reasoning, negotiation, research and writhing skills.

A person with this intelligence, Karl Heideck, contract attorney. Karl Heideck specializes in risk management and compliance practices. Karl Heideck has over ten years experience in the law and court field.

Karl Heideck a graduate with honors from the Tempe University Beasley School Of Law. Heideck is the plantiffs representative and is the motivations initiator through writing a demand letter. With a investigation on issues facts on the case. Heideck possesses an extensive experience as a litigator attorney. Heideck’s role was representing clients in commercial litigations and also analyzed and reviewed government investigation documents.

Karl Heideck has skills and expertise in pharmaceutical litigation, bankruptcy and white collar defense. Heideck has served as a project attorney at Pepper Hamilton LLP. Heideck an alumnus of the Temple University. Karl Heideck worked as a hire counsel at Grant and Eisenhower’s. Heideck also deals with risk management, banking crisis and acquisitions. Also his skill set includes legal writing, product liability, courts teaching and Westlaw. Heideck a well known litigator in the Great Philadelphia area.

Troy McQuagge Receives CEO of the Year Award from One Planet

Troy McQuagge, President, and CEO of USHEALTH Group, since 2014, just received the CEO of the Year Award from One Planet. One Planet Awards is an awards program honoring business excellence in a number of industries. Organizations can submit nominations from public and private organizations, for profit and non-profit companies around the world. Detail at https://www.ushealthgroup.com/unify/assets/ajax/cube-portfolio/troy.html.

Troy McQuagge joined USHEALTH in 2010 to rebuild its captive distribution system. His success with this project led to his being named President and CEO of the company. Since joining the company, the growth has been phenomenal. They have become highly profitable in the competitive individual health insurance market.

When he was presented with the award, Mr. McQuagge claimed, that the award belonged to everyone at USHEALTH Group, who helped with the rebuilding. One Planet Awards promotes companies who show excellence in their businesses. The award honors categories including executives, new products, and new services.

USHEALTH Group is a based in Fort Worth, Texas. They provide health coverage for self-employed people and small businesses. They use employees and agents to market their insurance products.

Troy has over 30 years’ experience in the insurance industry. He started his career with Allstate in 1983. In 1995, he joined UICI (HealthMarkets). While there he built the largest captive sales organization in America. While at USHEALTH he has led the company to multiple years of record sales growth. The company has grown by over 500% since 2010 when Troy McQuagge joined the company. Troy plans to continue to expand the company’s growth in sales and profits moving forward.

Brad Reifler Advises Young People on Matters Finance

Brad Reifler is a successful American entrepreneur. He is the CEO of Forefront Capital Management, which he founded in May 2009. Before being appointed to the position, he was the chairman and CEO of Pali Capital, a company he founded in 1995. He founded the Reifler Trading Corporation in 1982 and sold it to Refco in 2000.

In his entire career, he has held and still holds executive positions in quite a number of high-profile companies. According to Market Wired, Brad Reifler is keen on mentoring young people who look up to him as he shares business tips and advice on general life issues on his Twitter profile and through other avenues.

Important Lessons on Finance

Brad Reifler has learnt many important lessons about finance throughout his career and in his life in general.One of these is the importance of budgeting for better management of your finances. Reifler believes that it is always crucial to have the future in mind as you spend so as to avoid running into debt.

Budgeting helps you plan your resources and helps you avoid having unmet needs because of poor planning or spending money on unnecessary things. It is also important to know what deductions are made from your earnings.

Many young people are not aware of the statutory deductions made from their earnings—and even if they are paid less than they earn. You should be keen to find out where your money goes.

Having a savings plan is important. No matter how insignificant you think the amount you are contributing is, it will make a huge difference in future as it earns interest over the deposit period. The importance of good credit cannot be overemphasized, especially if you plan on taking out a loan such as a mortgage. Learn more about Brad Reifler: https://about.me/bradreifler

Therefore, you should work on maintaining a good credit rating. Learn to recognize the difference between a low price and a good deal. You can get quality goods and services at low prices if you shop around and bargain for a good deal.

However, be careful not to sacrifice quality for a low price. If you have to pay your way through college, choose an affordable school and steer clear of expensive private universities. With these tips, Reifler believes you will have an easier time managing your finances and getting by with whatever little you have.

Todd Lubar in Business

Todd Lubar is a successful businessman who has done really well over the years. A lot of people today look up to the positive impact that he has had on others. Not only does he do well in business, but he is also an avid investor. He has held several major equity positions in various companies over the years. If you want to learn how to build wealth, he is the person to go to. Over the years, he has shown a willingness to help others with their finances. Not only that, but he is an investor in real estate as well. All of this experience makes him an excellent person to work with in business.

Todd Lubar

When he first started in business, , things were much different for him. A lot of people look up to the persistence he showed in a variety of areas. Not only does he truly care about others, but he wants to help them in various areas as well. With real estate, he invested heavily once the market tanked several years ago. Many of these investments are just now starting to pay off greatly for him. If you want to learn how to invest, he will teach you. He is very involved with teaching others about their personal finances. He believes that this is one of the most important things to learn in life. Not only can it make you a better person, but it can also increase your impact on the world.
Read: https://dockoftherays.com/index.php/2016/11/03/todd-lubar-a-devoted-and-successful-mortgage-expert/

Final Thoughts

Over time, Todd Lubar has proven to have the business knowledge that can help you get ahead in life. Not only does he lead one of the biggest companies in this area, but he also invests on his own. He has already been through several economic cycles, and with that he understands all about the ups and downs of the market. There are a lot of people who look up to his advice, simply because he truly cares about clients and he wants them to succeed at a high level. If you are ready to start investing, Todd Lubar can help.

Information on this article can be sourced from Todd’s Linked In page and Angel.com bio.

 

Dick DeVos Models True Success

Richard (Dick) DeVos’ life has been one of hard work and generous philanthropy. Born in Grand Rapids, Michigan, he attended school in the Forest Hills Public School System. His bachelor’s of business degree was earned at Northwoods University also in Michigan. His father, Richard Sr., co-founder of Amway started him off helping with the family business where he worked his way up to Vice President of the company.

 

Soon Dick was branching out on his own and started The Windquest Group. Around the same time, he was appointed manager of the Orlando Magic Basketball Franchise, which was acquired by the DeVos family. In 2000, Dick returned to Amway as President, taking his father’s place and restructured the company, which is now Alticor. Two years later he retired from Amway to devote his time to Windquest. In 2006 he ran and lost the republican ticket for Governor of Michigan.

 

Dick’s and his wife Betsy, recently appointed Secretary of Education in the Trump administration, have been married for thirty-five years. They have seven children and five grand children. So it is no surprise that most of their philanthropic work has been in education. A proponent of School choice, vouchers, and charter schools, they have supported Christian schools in their home town for years. Financial contributions have also gone to support arts and culture, community, justice, and leadership, with the whole family helping to make decisions about where and how much to give. The DeVos are very generous in their giving. Their lifetime giving has been recognized by Forbes to be 1.33 billion dollars. In 2015 alone, they gave 11.6 which far exceed the last five years of contributions (5.3 million) to political campaigns. Their goal in giving is to reach and serve people in a direct way, outside of politics.

 

DeVos is an author. “Rediscovering American Values: The Foundations of Our Freedom for the 21st Century” published in 1998, talks about principles, like honesty and integrity, and how to let them guide our lives. He is an avid aviator, and a two time National Champion sailor, competing frequently in the Chicago-Mackinac race. The welcome message on Dick DeVos website sums up his life best, “Be bold. Take the first step today. Smile. Be humble. Work hard. Volunteer. Tutor. The important thing is to make a difference and follow through on your commitment.” Not many people practice what they preach, however looking at the life of Dick DeVos and his families commitment to helping others reach the same level of success, it is evident that he does just that.