Artists need always to collaborate. The best ideas in music, literature, dance, architecture and even fine arts would not probably be feasible if there were no collaborations involved. Collaboration is even a key ingredient for the success of a band or an artist. It is even a safety net, because the more people involved in a project, the more chances of getting the kind of ideas that sustain its lead in the industry. This is exactly the kind of attitude that OG Juan has for growing his leadership for Roc Nation, a full-service entertainment company that deals with athlete management, music distribution as well as publishing content in print and other various media.
OG Juan’s latest venture would be the partnership that Roc Nation has built with powerhouse couple Beyonce and Jay-Z, which are now named in a new collaborative team name called The Carters. In an article from Gazette Day, it is reported that with the help of OG Juan’s wife Desiree Perez, the new album of The Carters called “Everything Is Love” would be another testament of the creative vision, entrepreneurial spirit and passionate drive for creation of the couple, Jay-Z and Beyonce. This is a revelation that Beyonce still has it.
It is a testament that there’s more to the couple than their previous separate artistic ventures, including Beyonce’s previous album “Lemonade”, which is about the infidelity of Jay-Z. It is also worthy of sharing here that OG Juan’s involvement with Roc Nation has made it impeccably prosperous for Jay-Z. OG Juan is always in collaboration with Jay-Z in his tours, art projects and musical programs. Without OG Juan, it may be hard to see the growth of Jay-Z as an artist. OG Juan is in charge of the marketing and handling of the tour projects of other renowned artists, too, including J.Cole, NO ID, Santigold and even Rita Ora.