Success can be defined in many different ways. For most, success means achieving your goals and expectations. For others, success is defined by the number of people that you impact in your life. For the new CEO of Crispin, Porter, and Bogusky (CP+B), Lori Senecal, success is measured by how much you have changed the attitudes of those in your industry. Senecal has been innovating in the advertising space for years, and she is showing no signs of stopping.
Senecal was thrust into the world of advertising directly out of college. After earning her Bachelor’s degree in Commerce, Marketing, and Finance from McGill University, she joined a small marketing firm. She quickly outgrew that firm and joined McCann Worldgroup, a global advertising agency. She made a lasting impact there, becoming the co-founder of TAG Ideation, the Global Chief Innovation Officer, and eventually the President of McCann Worldgroup NY in 2007. During her time there she was called a pioneer of the industry and a thought leader among her peers.
From McCann Senecal joined KBS+, another global firm, as the President and CEO in 2009 in a report by campaignlive. Here she spent seven years innovating and creating new ways to do business. In an interview with Campaign US, an advertising news and opinion newsletter, Senecal said that she did not just want to make another network of global advertisers like all of the other companies. She wanted to create a business that would not get in the way of creativity. She wanted to focus not on the process, but on the people that are involved in the process. With this mindset, she and the other executives at KBS+ saw their highest profits in years.
With her new view on what it meant to do business, Senecal won several awards in her industry. She was given the prestigious Advertising Women of New York Game Changer Award for her innovative thoughts and leadership in the marketing sphere. She was also named as a top executive to watch twice by Advertising Age, an industry news outlet. Senecal was also awarded with several honorary positions, such as being given a Jury Chair for the Isaac Awards for innovation and invention in the industry. She was also appointed to the Board of MDC Partners in 2014.
Now, Lori Senecal is the new CEO of CP+B. She does not see this as a bookend to her life as an advertising mogul, however. She sees this as a new beginning, and she aims to redefine what success really means.
You can check out her tumblr