As a woman, Whitney Wolfe understood the struggles of online dating. She knew unsolicited messages, men dominating the platforms and even men dominating the industry were all huge issues she could make different if she had the chance. Wolfe knew what she wanted to do and that’s what led to her creating Bumble.
Unsolicited messages are one of the biggest problems in the online and app dating worlds. Whitney Wolfe knew this and also knew she had a chance to make a difference. When she came up with the idea for her app, she made it so women had to make the first contact. If a woman hadn’t already contacted one of the men on the platform, he wouldn’t be able to send her a message. It reduced the number of unsolicited messages and gave women a chance to use an app where they didn’t have to worry about pictures of things they didn’t really want to see. Follow Whitney Wolfe on Instagram for updates.
Many dating platforms have an abundance of men but lack in women. Whitney Wolfe knew this and also knew the reason for it. Since the apps are for men, it’s harder to get women on board with different opportunities. Women don’t want to use an app that has too many men to choose from. To top things off, most men on these apps are desperate for any woman and for anything so they don’t come from a quality pool of men. Wolfe wanted to change that and make it better for women. Bumble is an app dominated by women.
In addition to the app being comprised of most men, the industry has a lot of male influence. Many of the developers and many of the people who work for the apps are men. Whitney Wolfe dealt with this and dealt with the fact that most people could choose from different opportunities men put into place. Whitney Wolfe saw issues with this. She worked in the app development industry and worked with a lot of men. When she set out to create her own app dating company, it was the first time a woman was in that position.