Sunday Riley Continues to Succeed With Good Genes

During a brief interview before the opening of her Manhattan pop-up shop Texan, Sunday Riley discussed her beauty brand with The Cut. Named by a father who lived in the hippie era and chose a unique name that stands out and according to him would “be great for business” has benefitted Sunday Riley. She admits that growing up with a unique name was difficult as a child, but it’s easy to see that the name stands out and has been good for the skincare line she launched that shares her unique name.

Riley launched the Sunday Riley skincare line in 2009 to fill a hole in skin care products that sold on the market. Riley believed that combining botanicals with active ingredients would help her look younger as she aged. This combination of “green technology” was absent on the market, and Riley felt that she could fill that need with the Sunday Riley skincare line.

Sunday Riley has achieved success and receives a cultlike following for products created with the use of science and botanicals. The formulation of the products in the Sunday Riley skincare line is only part of the reason for its success. Taking a cue from her father Sunday Riley’s products all bear unique names like Saturn, Luna. C.E.O, and Good Genes. The unique names along with attractive packaging and the cosmetic formula of each product have gained a devoted following by skincare enthusiasts.

Sunday Riley’s lactic acid treatment, Good Genes, achieved success quickly when launched, and Riley believes that part of the success of the product is due to an average person seeing instant results when used. Good Genes exfoliates dead skin cells revealing skin that appear younger while it diminishes fine lines. With consistent use, Good Genes leaves the skin looking healthy and radiant. Good Genes doesn’t irritate the skin and can be applied to all skin tones.

Good Genes isn’t the only product that has seen success. All of Sunday Riley’s skincare products are selling well, and though they are pricey, they are worth the cost. Sunday Riley shares that the best thing a person can do for their skin is to wash their face and exfoliate. Exfoliation clears away dead skin cells and allows the products to work as they should.


Neurocore is a research group that has spent their lives dedicated to helping people be their best self. In recent years they have even developed things for people with an active lifestyle to help them through their workouts and after their workouts. The highly tested muscle tech company is owned by Neurocore and has pre and post work out powders to help people. When the company started to develop these powders they knew that the other powders on the market were full of things that would help you through the work out but were not good for the body. Visit to know more about Neurocore.

Typically they were high in calories, high in caffeine, and just not something that someone who wants to put all the work into caring for their body in the body. So they knew that the powder had to shelf stable and give the energy you need to get through the work out.


But the other thing that the powder had to have is vitamins and minerals that are good for the body not something that is just extremely high in calories and caffeine. So the group first found a way to put in the vitamins and minerals without all the calories. The second thing that the group did was find a way to limit the amount of caffeine in the powder so that it could be kept at a minimum. Finally the testing for the final product began and they tested on people that workout every day and for those that only do it a couple of times a week. For both groups they said after the work out they felt great and the powder gave them just the extra push they needed to get through the work out but didn’t give them so much they couldn’t feel the effects of the workout and not so much that they couldn’t get through. None of the people who used the product experienced jitters or anything else that would be a negative effect most people feel when they have other powders they are using. Over all muscle tech is a new safe powder for those that want to make the most of their workouts. See more information at Linkedin about Neurocore.

Guilherme Paulus Shows The Power Of Focusing On A Single Tourism Market

Guilherme Paulus has become a respected Brazilian businessperson based on his work as the head of the CVC Brasil Operadora and GJP Hotels and Resorts brands. Life for Guilherme Paulus could have been very different if he had remained an intern at IBM, instead of following his dream of entering the tourism sector.

The story of Guilherme is one which carries with it a story for those of us looking to enter the tourism sector but feel we lack the funds needed to invest in a new company. Paulus was lucky to find an investor to work with named Carlos Vicente Cerchiari who had been looking to extend his career into the tourism industry. This entrance into the tourism industry took Paulus out of an industry and environment he was not enjoying into a world in which he could achieve his dreams of success with his partner and later alone.

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The partnership between Paulus and Cerchiari lasted four years before the junior partner decided the time had come to go it alone and begin his career as a hotelier. Over the course of the four years working with Cerchiari, Guilherme Paulus learned lots about how to operate a business and how to work alongside business partners and employees, a range of skills which stands him in good stead to the present day.

As the founder and head of GJP Hotels and Resorts, Paulus believes it is important to not ignore the domestic tourism market in favor of international travelers. By traveling to the hotels and resorts he owns two to three days each week, Guilherme Paulus is able to keep on top of which parts of his business are working well. Paulus is willing to explain he feels it is important not to turn his back on the domestic market within Brazil when it is tempting to focus his efforts on bringing more international travelers to his home nation.